Robert Beevers

Robert Beevers is Chief Effectiveness and Analytics Officer at MGOMD UK, where he leads Effectiveness, Marketing Science, Insight, and Data and Tech Strategy. A long-standing advocate for marketing effectiveness, Rob helps clients build credible business cases for marketing and deliver sustainable growth. He is the originator of Difference is not Deviance, a strategic perspective focused on designing marketing for real cognitive and behavioural diversity. With over 20 years' experience across Omnicom, Sky, and Ebiquity, Rob is also a regular industry speaker and writer.