Sophia Durrani

Sophia has 20 years of media experience. Having driven the strategy for complex portfolio clients like J&J and Mattel, as well as international megabrands like H&M and Xbox, she currently leads strategic planning for the Government, using comms for societal good. This work is fuelled by a passion for behavioural insight, which started during her PhD in Psychology and continues through to her Belonging In Britain research into the communities that matter in Britain today.