Chief Planning Officer , OMD UK
Vicky is responsible for leading the planning output at OMD UK. Most recently she has overseen the creation of a new department – Connected Performance – which joins media planning with biddable expertise, delivering full-funnel solutions for the agency's client base.
Prior to joining OMD UK in 2013, Vicky worked on some of the biggest campaigns for household names including John Lewis, Virgin Media, Nissan and Apple at Manning Gottlieb OMD – launching the first iPod with the iconic "1,000 songs in your pocket" campaign. She continues this passion for the craft of media planning with her current clients, including McDonald's, Lidl and recent win – Compare the Market.
With over 25 years' experience and twice named winner of Campaign's Media Planner of the Year (2020 and 2021), Vicky was also honoured by the IPA 2021 with a Fellowship in recognition of her services to Media Planning. Vicky is a leader in the field of change and is committed to ensuring a diverse and inclusive industry - both in the planning work she does and championing representation across the agency.