Aldi Christmas wedding – a media love story

Client: Aldi

As Christmas approaches, Aldi focused on connecting with shoppers in a meaningful way. Creating a long-running, episodic wedding story around Kevin the Carrot, we sustained emotion from engagement to the wedding day. Delivered as a unified content system across ITV, Bauer radio, print, and social, the campaign brought the story to life, maintained momentum, and turned fiction into cultural fact. This kept Aldi trusted, emotionally present, and front of mind through December, building to their most successful Christmas ever.