Richard Morris, CEO UK & EMEA, IPG Mediabrands

Brilliant insight anchored in the client challenge. Bespoke solutions that meet that challenge head on.

Claire Hoang, VP Social Media, ITV Studios

A mix of creative brilliance, data lead strategy and ability to squeeze a budget.

Suzy Ryder, CEO, OMD UK

The magic mix of a clear focused strategy that delivers real business impact, with a sprinkling of creativity, care for people, and with an eye on what's next!

Debbie Ellison, EMEA CEO, Croud

Lead with a sharp problem and a killer insight - then show the bold media idea only you could bring to life. Make every channel choice intentional, every partnership purposeful, and let smart optimisation power momentum. Prove real change with clear baselines, credible methodology, and metrics. Enter the right category and make the story sing: how media moved people, and moved the business.

Kush Bhardwaj, Head of Investment, Zenith Media

Focused insight, leading to a clear strategy and execution for the campaign. A simple, but engaging narrative throughout explaining how the campaign delivered greater impact, flexibility, accountability, or efficiency for the client. Finally, an understanding of the measurement framework along with an indication of what KPI, tracking or results achieved for the campaign.

Dom Williams, Chief Revenue Officer, Mail Metro Media

A winning entry for Agency Team of the Year showcases a team that consistently delivers outstanding results by putting clients first in every aspect of their work. The entry should tell a clear, compelling story of how the team's culture, processes, and creativity translate into exceptional client service, measurable performance, and it demonstrates that the team's success is rooted in a client-centric mindset—proving that when clients come first, great work and great results naturally follow.

Alba Abello Balmes, Sr. Creative, Twitch

A winning entry is one that genuinely connects with the audience. You can feel the insight, the craft and the intention behind idea. It makes you feel something, sparks an emotion… and yes, sometimes it even makes you a bit angry you didn't think of it yourself!

Diana Lysenko, Head of Brand, Taimi

In my view, a winning entry is one that goes beyond meeting objectives – it redefines what effective, creative media can achieve. The strongest campaigns demonstrate a clear strategic insight, cultural relevance, and measurable impact. They connect creativity with purpose, showing not only what was done, but why it mattered to audiences and to the brand.

Jon Stevens, WPP Media President, Wavemaker

Now more than ever, its about brilliant work that actually works. I'm looking for commitment to long term strategy that has a delivered significant business results, not tactical ideas that impress the industry, but fail with customers