Aldi x Bauer Christmas wedding love-in

Client: Aldi

As Christmas approached, Aldi wanted to connect with shoppers looking for reassurance during the festive season. Working closely with Bauer Media and creative agency McCann, we turned Kevin the Carrot’s wedding into a live, unfolding celebrity-style story across OOH, radio, and print. This sustained emotional continuity, reinforced confidence and positioning Aldi as a brand that could deliver a Christmas that felt truly special - building to their most successful Christmas ever.