Aldi's Christmas Wedding – a total media love story

Client: Aldi

As Christmas approached Aldi sought to connect with shoppers seeking reassurance, instead of everyday value. To achieve this, we built emotional continuity through an episodic wedding story around Kevin the Carrot, rather than relying on a traditional early TV peak. Delivered as a joined-up media system across TV, entertainment, newsbrands, audio, and OOH, the campaign behaved like culture - sustaining confidence and keeping Aldi front of mind through the decisive weeks of December, and building to their most successful Christmas ever.