Align Technology: Invisalign x Disney – I’m Feeling FREAKIN’ Confident

Client: Align Technology (Invisalign)

To accelerate Invisalign’s long-term relevance with the next generation, Align Technology took a bold cultural approach, reframing orthodontics through identity rather than medicine. By embedding Invisalign within the generational transformation story of Freakier Friday, the brand shifted perceptions across teens and parents, elevating confidence as the new norm and driving meaningful brand and business momentum across international markets