Allevia x Boots Media Group

Client: Sanofi / Allevia

In 2022, Hearts helped Sanofi launch Allevia, helping them claim market leader status in Superdrug and Boots and become the #1 most searched for in the category during hay fever season.

To continue to grow as a brand and cement this position, we needed to deploy media pressure at the right moment, to the right people, increasing relevancy, intercepting the user journey, but more importantly, be as close as possible to the final point of purchase. 

For 2023, we redefined data sophistication and scale activation with a Boots partnership, leveraging both physical footprint and 1st party data across the whole campaign. Not only did this continue Allevia’s growth, but also helped them land Brand of the Year at the OTC 2023 Awards.