With the global pandemic taking live activations off the table for much of 2020, this was Amplify’s year to fully push creative boundaries and challenge restrictive formats as we continue to redefine the world of brand experience.

We delivered some of our best work, including the global launch of PlayStation®5, spanning 25 territories and blurring the lines between experience, content, OOH and digital.

We won 22 new clients, 16 of which were added post the first lockdown, totalling £5.1m of new business in 2020 and considerably more for 2021.

Most importantly, we kept our team together throughout.