BIRDS EYE: CHICKEN SHOP ENERGY

Zenith x EA Sports

Client: Birds Eye

Birds Eye chicken was increasingly squeezed by private label in a beige, price-led frozen aisle battle. We re-framed the competitor set and positioned ourselves closer to chicken shop culture, dropping into Gen Z’s at-home hangouts, in-game, in-stream and in-feed to drive a +26% sales uplift in a price-led category.