Client: Coca-Cola Europacific Partners, Special Olympics Great Britain & The Makaton Charity
Meals that Matter is a commerce media strategy developed by Coca-Cola Europacific Partners, Co-op Media Network, Special Olympics Great Britain and the Makaton Charity. Built around an exclusive £6 meal deal, the strategy used retail media to convert shopper insight into action, driving incremental sales while increasing visibility for people with intellectual disabilities. First-party data-informed targeting across in-store, onsite, offsite and social channels, with localised execution in communities where athletes live and train. The campaign delivered strong ROI, exceeded charity campaign benchmarks and established a repeatable partnership framework, proving inclusive commerce media can drive meaningful commercial growth.
