Doritos' AR Quest

PepsiCo, OMD and Sony Playstation

Agency: Verizon Media

PlayStation is known for its four iconic symbols: Square, Cross, Circle and Triangle. And the triangle is also Doritos' signature shape. But what if you found Doritos in other shapes? We took this concept and created an AR Quest game based on geo-location and blockchain that challenged fans to find the shapes in virtual Doritos bags. With their phones, users could explore a map of virtual Doritos bags and head to real-world locations to pick up prizes - PS5s, games, digital subscriptions.... When Covid lockdown hit, we pivoted the game mechanic and allowed users to drop bags close to home. Over four weeks we saw over 160,000 registered users playing over 550,000 times.

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