eBay Pimp My Ride
EssenceMediacom & MTV/Paramount
Spotting the trend for noughties nostalgia on social media, we convinced MTV to reinvent the show for a social-first, mass-market audience who don’t know their carburetor from their catalytic converter.
By using this cultural phenomenon to inspire the nation to have a go with their own cars, we achieved 114 million impressions through PR coverage, and doubled consideration for the brand. https://www.youtube.com/watch?v=pKzidG0NZLU&t=1s