Frontline Spotify for Dogs

Boehringer Ingelheim

Agency: OMD UK

The pandemic lockdown presented an unexpected opportunity for Frontline flea treatment: looking for an answer to lockdown loneliness, so many people were getting new dogs that charities were running out. Our research highlighted that these adopters were typically younger (25-35) than the usual 45+ Frontline target, and as inexperienced pet owners with little vet access, we knew that flea treatment was easily overlooked.