How Brave Bison boosted ROAS by 195% for Trafalgar Travel through AudienceGPT and AdStudio

Client: Trafalgar Travel

Trafalgar Travel faced a major performance challenge: up to $300,000 in paid social media spend was going unused due to a lack of insight-led creative that could convert demand at scale.

Brave Bison partnered with Trafalgar to solve this using AI, not as an add-on, but as the engine behind performance decision-making. Using AudienceGPT, Brave Bison’s proprietary AI-powered audience intelligence platform, we replaced slow, traditional research with instant, enriched AI personas built from Trafalgar’s first-party data. Insights generated by AudienceGPT directly informed personalised messaging pillars and fed into AdStudio, Brave Bison’s always-on, AI-powered paid social creative engine. By embedding AI-driven insight into creative production and optimisation, Trafalgar unlocked previously unused media budget, dramatically improved relevance and efficiency, and achieved a 195% uplift in ROAS alongside a 290% increase in add-to-cart to purchase conversions.