Agency: Dentsu London Limited - Carat
Believe the hype - A chocolate bar selling out in 5 minutes? Sounds more like Glasto tickets than a 69p purchase. Well, that’s the idea. For the launch of the new Cadbury Twirl Orange, a chocolate bar became gold dust, and the ultimate must-have for Gen Z. So much so they were selling on eBay for £5.
And with 9.5m impressions, 266k tweet engagements and earned KPIs smashed by 700% you better believe the hype.