InYourArea - How we built the 3rd most downloaded news app in a pandemic year

Agency: Reach Solutions

INYOURAREA - HOW WE BUILT THE 3RD MOST DOWNLOADED NEWS APP IN A PANDEMIC YEARREACH SOLUTIONS

In a year in which life became very, very local, consuming hyper-local news and keeping up-to-date with your community became critical. InYourArea became the go-to destination that connected communities through these tough times, finishing 2020 as the third most downloaded news app in the UK.

With a key focus on delivering innovative, data-led postcode tools, we've produced essential widgets allowing users to track coronavirus data in their area, keep up-to-date with ever changing tier rules and more recently to locate their nearest vaccination centre. We�ve proudly supported small businesses by offering advertising discounts on the platform, driven donations to food banks and launched a campaign to clamp down on local litter louts.

By working together, InYourArea and Reach's network of sites are allowing more people to discover more relevant stories near them, and has accelerated achieving wider business goals of growing a database of registered users to offer innovative, data-led solutions to advertisers.