JCDecaux UK

In 2024, JCDecaux UK’s Commercial Team outperformed the digital giants OOH and the wider advertising market. Entering 2025, the challenge was how to sustain momentum in a tougher trading environment while continuing to innovate and deliver for customers. The answer was a strategic focus on the fastest-growing opportunity of programmatic Digital Out-of-Home. Staying true to our core values of One Team and Customer First, we invested in people, programmatic planning and product, making 2025 ‘The Year of Programmatic’.