Kärcher – Pressure Point Planning

Client: Kärcher

Kärcher's 'Pressure Point Planning' campaign elevated planning with true insight by identifying that indoor cleaning isn't routine, but driven by emotional 'pressure points.' Leveraging OnePulse research, we uncovered specific trigger moments causing stress or embarrassment. This deep human insight enabled a live targeting system, activating dynamic media across digital OOH, social, and TV precisely when consumers shifted from procrastination to action, fundamentally shifting Kärcher's relevance in household cleaning.