Lights, Camera, Action

Client: Volvo

For the launch of the refreshed Volvo XC60 plug-in hybrid, we set out to solve a familiar automotive challenge: how to cut through a category dominated by spec sheets and feature-led launches, while building meaningful consideration and long-term brand value. Grounded in a clear understanding of Volvo’s core promise of protection, our approach focused on placing the XC60 within a premium, culturally relevant environment that matched both the product and the mindset of the audience.​

​We used cinema not just as a channel for reach, but as a strategic platform to demonstrate Volvo’s values in action. By partnering with Curzon and integrating the XC60 across the entire cinema experience, we delivered a distinctive automotive launch that balanced emotional storytelling with commercial effectiveness. The result was a campaign that strengthened brand perception, supported growth within a highly competitive sector, and showed how thoughtful media planning can drive impact beyond a single launch moment.​