Lights, Camera, Action

Client: Volvo

For the launch of the refreshed Volvo XC60 plug-in hybrid, we built Pulling Focus with content at the heart of the media strategy. We used cinema as the primary platform but designed a content system that could live beyond a single execution. Partnering with Curzon and DIVE’s Wild Spaces initiative, we created a programme of film-led and culturally relevant content that brought Volvo’s promise of protection to life in a way audiences could engage with and trust.​

Content was used to do more than tell a story. It connected premium cinema moments with wider cultural touchpoints and real-world impact, ensuring the campaign delivered value beyond launch. By building a strategy designed to scale across formats, environments and time, we showed how content can drive business outcomes, support ongoing environmental initiatives, and create lasting relevance rather than short-term attention.​