Making Derry Girls a Smash Hit!

Bauer Media

Client: Channel 4

With the final series of Derry Girls returning to screens in April, Channel 4 partnered with Bauer Media and OMD to create a campaign that would get people talking and tune in to Season 3 of the show. Together, they revived iconic 90s magazine Smash Hits, creating a one-off standalone edition dedicated to the series.