740

Client: New Balance

To launch the New Balance 740, we turned time into the media platform. The campaign ran in two daily moments, 7:40 am and 7:40 pm, with creative, placements, and BeReal prompts shifting in real time to reflect how Gen Z moves through the day.

The shoe became a living demonstration of all-day versatility. The result was New Balance’s most successful lifestyle launch in eight years, with one pair sold every five minutes, a 330% surge in search, and a 3.3x increase in sales.