Metro distributes first ever braille cover of a newspaper
Mail Metro Media for RNIB / John Ayling & Associates
Agency: Mail Metro Media
15,000 copies of the special edition paper were distributed in commuter hubs in London that morning, enabling blind and partially sighted people the opportunity to learn about its Letters from Santa campaign. With innovation and creativity always at the heart of Metro, inclusion is also a top priority.
This led to the UK’s largest national daily newspaper once again pushing print boundaries to raise awareness of a worthy cause and ultimately leading the charge to creating a more accessible society for all.
Supporting video; https://vimeo.com/670267350