Monzo - The Book of Money

Client: Monzo

Knowing when to step back and let creators lead can be powerful, especially when tackling taboo subjects like money, where confidence and trust matter. When we launched The Book of Money campaign for Monzo, the aim wasn’t to just plug the product; it was to start a conversation that genuinely helped demystify personal finance and make it feel relatable.

We partnered with 12 creators across TikTok, Instagram and YouTube, chosen for their ability to make everyday topics engaging. With full creative freedom, they shared how the book genuinely helped shift their mindset - from budgeting tips to simple, practical changes - through clear, digestible content that felt useful rather than instructional. The campaign extended beyond social with Monzo’s immersive Soho pop-up. The hot-coral store transformation, personalised book-cover creation and built-in shareable moments deepened the narrative and drove talkability beyond the feed. This was supported by gift packages featuring the book and considered branded products, curated to feel personal and encourage organic conversation. The campaign delivered 12.8 million views, 98,800 engagements and 50% content positivity, surpassing our benchmark of 43%, encouraging people to think differently talking more openly about money - and positioning Monzo at the heart of the conversation.