Move With The Greats

Client: BACARDÍ

Dance like nobody’s watching, the old saying goes.

Except now, everyone’s watching and no one’s dancing: 73% of young people are self-conscious and 53% worry about dancing in public. It ain’t like it used to be (media Thursdays at Sway, anyone?!!). Enter: BACARDÍ Our campaign, Move With The Greats, was the antidote to Gen Z self-consciousness, fusing freedom, self-expression and banger talent with two media partnerships, a content partnership, fly posts and fly moves at an epic party in Peckham. So pop on some tunes (we recommend Joy Crookes), mix up a Mojito and read on to find out how we helped a generation get its groove back.