Octave AI’s offering to advertisers for an end-to-end audio advertising solution

Client: Sky & Publicis

Octave AI, launched in October 2025 as part of News UK’s Octave audio-visual advertising business, offers advertisers an end-to-end audio advertising solution combining dynamic creative, premium inventory, and first-party data.

The platform makes audio advertising more accessible, enabling brands to deliver high-quality, tactical campaigns at scale across multiple channels and touchpoints. Its advanced dynamic creative optimisation (DCO) capabilities allow for limitless, highly addressable audio variations tailored to individual listeners. Launch partner M&S used Octave AI to support a local store opening in Bristol, achieving a 98% listen-through rate and reaching around 200,000 users through location-specific creative. Building on this momentum, Sky leveraged Octave AI for an agile Formula 1 campaign, dynamically updating creative across race weekends to drive NOWTV subscriptions. The campaign delivered over 9m impressions and a strong brand uplift. Together, these campaigns demonstrate Octave AI’s ability to deliver responsive, performance-led audio advertising across diverse use cases.