OMD UK Team McDonald's

In a year where they faced a mountain the size of a Big Mac, Team McDonald’s rose to the challenge.

With the 2024 cost-of-living crisis hitting McDonald’s hard, the team moved into 2025 with a challenge: how do they deliver standout results and do it whilst navigating challenging new industry regulations under LFHD? So they set about creating work that worked….and won! McRib Mistakes won a 16 awards across the year, including a coveted Cannes Lion but the team didn’t stop there. From reviving a Filet-O-Fish fan Facebook Society from 2012 to celebrating McDonald’s as life’s original side mission and hiding our brand Secret Menu in plain site, in 2025 McDonald’s. Was. Everywhere. They didn’t just raise the bar. They raised the arches.