Underpinning this growth is a very clear proposition – to be Simply Premium. This means making it really easy for both advertisers and publishers to succeed in the premium web. We innovated in collaboration, working with our partners to create products, tools and services that helped their businesses perform better. We built huge value through our insights, using our unique cross-publisher data view to inspire planning and deliver benchmark-beating campaign performance.
As we’ve grown, so too has our responsibility to both society and the planet. We’ve invested heavily in building a sustainable framework to help diverse community publishers thrive, while at the same time lowering our platform’s carbon emissions by more than 70% during a time of huge business growth.