Peugeot x TikTok 'AlwaysIN'

Client: Stellantis: Peugeot

With a stunning new range of cars and refreshed brand positioning, Peugeot was gearing up to win in the EV world. But there was a bump in the road. In the eyes of many buyers, the view of the brand didn’t match this new reality. To address this, we eschewed the traditions of car marketing and selected TikTok as our lead channel for building the Peugeot brand. Our innovative ‘Always IN’ approach made huge strides in closing the reality vs. perception gap.