Puig – Launching La Bomba with a Bang

Client: Puig

Carolina Herrera needed to grow share with Gen Z and their new fragrance, La Bomba, but faced a market dominated by fast, cheap, culturally fluent alternatives. To stand out, the launch turned the invisible into visible but coded flashes of personality, embedding the scent into everyday spaces Gen Z inhabit with 3D DOOH, taxi & TikTok experiences allowing it to remain subtle and authentic. This approach drove cultural relevance, boosted recognition, and positioned La Bomba as a socially legible, must-have fragrance for the next generation.