Revive Live

Client: Brown Forman

The ‘manufacturing of a legacy’ campaign by Jack Daniel’s (Brown-Forman) was a strategic initiative designed to reclaim the brand's iconic status within music culture while addressing the crisis facing the music industry. By refocussing on why people love music and what is important to them we brought physical soul and meaning to a space that has been littered with one dimensional partnerships. The campaign successfully drove meaningful brand growth and provided direct support to the grassroots music ecosystem.