Tackling Eco- Anxiety with E.ON Next

Client: E.ON Next

E.ON Next, supplies households with 100% renewable energy, feel-good energy. As an eco-focused company, E.ON Next were concerned about the growth in eco-anxiety. They addressed the growing mental health issue by using media to create a support system for suffers. Using the podcast medium to open up conversations with psychologists and psychotherapists. E.ON Next also created evergreen resources that would live beyond the life of the campaign acting as an ongoing support system for listeners. The campaign resulted in significant uplifts in brand awareness, consideration, and website visits, proving the positive impact of podcasts and conversation.