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Tesco Clubcard Prices: Voice of the Checkout
EssenceMediacom
Client: Tesco
The ‘Voice of the Checkout’ gave the nation the chance to literally become the voice of Tesco’s iconic checkouts.
3,000 TikTok duets and 42 million views later – we drove a 12-point shift in Clubcard awareness and got users across the country announcing those two iconic words: ‘Clubcard accepted’.