The AI discovery bank

Client: NatWest

Britain’s savings safety net is fraying, but in a discovery world shaped by feeds, forums and AI, banks are no longer where people go for answers.

Using the NatWest Savings Index of 10,000 UK adults, we turned real human questions into machine readable, community proven guidance, turning them into signals in places people and algorithms trust. This ensured that when people asked for savings advice, NatWest was a trusted part of the conversation. The approach delivered a 509% uplift in AI visible content, 73% growth in non branded discovery and 168% YoY growth in new savings accounts opened.