THE BIG WEEKEND PREDICTOR: PREDICTING DRAMA TO DRIVE SUBSCRIPTIONS

Client: Sky

It should make sense to align Sky Sports media investment to when the Big Six play to drive subscriptions. But our ‘Big Weekend Predictor’ proved that the Big Six hype didn’t always align with what motivated prospective subscribers. We quantified the true value of each game, eliminating waste on low-hype weekends, turning media planning into a precision sport.