The Launch of PlayStation 5

Agency: MediaCom in collaboration with TfL, Red Consultancy and Diva Agency

The launch of PS5 was a critical moment in UK gaming. Winning against Xbox would almost certainly mean winning the next generation of gaming.

With lockdown presenting numerous challenges, our campaign included spectacular activations such as adapting the iconic Oxford Circus Underground signs to the PlayStation shapes, and the staff of LADBible taking the day off to play. Achieving extraordinary success on social media helped PS5 became the most successful UK console launch of all time.