Tinder Double Date Island

Client: Tinder

Tinder Double Date Island was a continent spanning reality dating series designed to bring fun, low-pressure dating to life for Gen Z. The task was to drive awareness and adoption of the new Double Date feature across Europe, ultimately proving Tinder understands how Gen Z really wants to meet.

Eight best-friend creator pairs from five key European markets were invited to Ibiza for a week of chemistry, laughter and connection. Through genuine double dates, and candid social content across TikTok, Instagram, and YouTube, the campaign turned digital swipes into real-world stories, showing that dating with friends can be both low-pressure and high-energy. As an integrated campaign, Double Date Island, coupled reality entertainment with the aspirational appeal of an influencer brand trip. Developed end to end by Raptor and rolled out across social platforms in the UK, France, Italy, Spain and Germany by OMD, the campaign saw Tinder retake its top-spot in the app store. 450 pieces of content were published over a 2 month period, generating 178 million impressions and introducing the new feature to millions of potential users.