Client: Amazon Prime Video
Agency: The Park
Truth Seekers is a supernatural horror-comedy TV series from the minds of Nick Frost and Simon Pegg. To promote the launch on Amazon Prime Video, we created a COVID-safe, socially distanced immersive screening experience, taking influencers into the narrative of the show and enabling them to create engaging social content from the experience to reach a bigger secondary audience.
The activity centred around HMS Darkside, the iconic ghost-hunting van from the series, which we had placed in a secret, spooky, underground London location. The activation featured character actors, challenges, surprises and ran across 5 days.