Wearables: Turning Snapchat into a Digital Showroom

Agency: Starcom

Gen Z love using Snapchat to try new beauty looks and experiment with the latest trending filters – so why not use it to try Samsung smartphones, watches and earphones too? By creating a bespoke AR try on service inside the Snapchat platform , Samsung saw a substantial increase in preference, consideration and sales amongst younger consumers, taking our brand image from “chuegy” to cool and driving brilliant business results too