World Menu Heist

Client: McDonald's

McDonald’s across the world were launching crave-worthy items, leaving UK fans with major menu envy. They didn’t just want the food. They joked about stealing it. So, we took the joke seriously.

Enter World Menu Heist. McDonald’s most audacious limited-time offer launch ever, where we “stole” the most coveted items from McDonald’s around the world and smuggled them into the UK. We took the campaign to the next level, treating it like a real crime unfolding in public. With LADbible, we pulled off a genuine global food heist, planned in secret, leaked in fragments and pieced together by fans in real time. Sometimes the most powerful media partnerships don’t amplify the story. They become part of it.