Hannah Shackleford

Hannah has 20 years experience working across client leadership, creative and media agency planning, and developing agency talent. From starting her career at a small NY ad agency, to learning planning craft on UK Government business, to forming WPP's integrated team for Colgate APAC (based in HK), to going to OMD UK for a decade (leading PepsiCo UK Strategy then being OMD UK's Head of Strategy for six years), she cares about driving imaginative data-led solutions for clients, which deliver brand growth. She prioritises collaboration and integration across agencies for clients. Hannah has recently moved into a WPP Media Strategy lead role for clients including Danone, L'Oreal and most recently Reckitt. Her experience is pitch winning, robust and award winning; with 2x Cannes Lions, 2x IPA Effectiveness and several Festival of Media, Innovation, Mediaweek and Campaign awards across multiple verticals.